High-end Home Remodeling
A locally-owned home renovation company was looking to target the higher-end renovator. They wanted to drive site conversions and calls among adults with a HHI of $150K+ who showed an interest in renovation.
The client had been disappointed with work from Home Advisor and wanted to move away from reliance on this tool.
Our team implemented display and Facebook/Instagram to complement an ongoing SEM strategy which they transitioned to us to manage.
During this 7-month campaign, we used a mix of behavioral/interest targeting in specified DMAs using domain retargeting to ensure site visits and calls.
RESULTS THAT SPEAK VOLUMES:
Catalyzing Business Success through Unparalleled Marketing Strategies.
Our unwavering commitment to maximizing results led us to identify key zip codes within the targeted Designated Market Areas (DMAs) that exhibited exceptional conversion rates.
By focusing our efforts on these high-performing areas, we maximized the impact of our marketing initiatives, capturing the attention and trust of affluent homeowners seeking premium renovation services. This strategic decision proved instrumental in consistently increasing the client’s month-over-month revenue, effectively positioning them as a dominant force in their industry.
Environmentally Friendly HVAC
A locally-owned HVAC company committed to lowering carbon emissions and energy usage wanted to focus on driving installation of systems that are more environmentally friendly.
They wanted to drive site visits to schedule appointments and wanted to focus on both B2C and B2B audiences.
Our team implemented display and LinkedIn, implementing a test and learn approach with creative. We used a CRM list and look-a-like targeting building on the audience who was converting.
Display drove strong engagement and clicks to site, with both site targeting and retargeting in play. LinkedIn focused on the B2B audience with an efficiency message which drove high engagement and clickthrough.
RESULTS THAT TRANSFORM
Revolutionizing Revenue Streams and Carbon Footprint.
Our dynamic marketing campaign has propelled a locally-owned HVAC company to the forefront of sustainable solutions, revolutionizing their revenue streams and leaving a lasting positive impact on the environment. By strategically implementing our comprehensive strategies, we not only drove a significant increase in site visits and appointment bookings but also fostered engagement with both B2C and B2B audiences, solidifying the client’s position as a trusted industry leader.
Revitalizing Kitchen Remodeling
A LASER-FOCUSED STRATEGY: Targeting Success with Surgical Precision
In this meticulously crafted B2C campaign, our team hyper-targeted homeowners in the designated smile markets who were actively seeking kitchen remodeling services. By honing in on key demographics, we identified and engaged with the most promising audience segments, including homeowners who had shown interest in kitchen upgrades, interior design enthusiasts, and individuals seeking to enhance their living spaces.
AMPLIFYING ENGAGEMENT: Building Trust and Inspiring Action
Leveraging the power of digital platforms, we implemented a multi-faceted approach to captivate our target audience. Our strategy included showcasing stunning kitchen transformations through captivating video content, highlighting the expertise and craftsmanship of our client’s team. We further enhanced targeting precision by building look-alike audiences based on the client’s existing customer relationship management (CRM) list, ensuring that our messaging reached those most likely to convert.
UNLEASHING UNRIVALED RESULTS: An Unprecedented Surge in Sales and Customer Satisfaction
The impact of our campaign surpassed expectations, delivering remarkable results across the board that. This exceptional engagement translated into an outstanding 3.35% click-through rate (CTR), which showed a significant increase in jobs month over month.
We Specialize In Working With Home Improvement Businesses 3x Their Sales In 3 Months.
…Especially in this recession.
© 2018-2022 STP Marketing Systems
All Rights Reserved